POSSIBLE SOLUTIONS (WHAT WOULD RYAN DO?):

Rebuild both sites from scratch in WordPress with responsive custom Elementor framework and AIOSEO PRO software kit.

• WHY: Sometimes its best to start over, especially where you really don’t have a lot of content on either site right now that’s being productive for you. I could recreate both sites in 3 business days or less on the new framework and roll them out so that it doesn’t disrupt anything and then we can start building new productive content on top of them. Same domains. SmileTogetherLive.com and VetTogether.com … unless you have a reason you want to change either. Now would be the time, otherwise I would just need access to your domain registry accounts (GoDaddy?) to point the current domains to the new sites when they’re ready. NOTE: If you guys have future plans to add more conference lanes and the idea is to keep them all branded with the “_____ Together” theme, you might want to add “live” to the end of VT.com and all future lanes, both for branding consistency and SEO strategy.

• WHY: It’s cost-effective. You’re likely paying around $20/year for each domain name. That won’t change. I don’t know what you’re paying for site hosting and security, but a lot of times I’ll save you money on that with Elementor Cloud Pro (my agency hosting account with them). I never mark up web hosting fees. They charge me $200/year to keep a website online with HTTPS, so I just pass that along to you on an invoice once/year.

• WHY: Little-to-no disruption to what you’re currently doing. This puts your initial hard costs at ~$400 to move the sites over to WordPress and get the current content recreated. Again, that’s about a 3-business-day project for me to complete. The current sites would stay live until everything is switched over. I wouldn’t charge you any of my time to get the sites resituated to this point.

• WHY: WordPress is the CMS standard, especially when it comes to getting Search results. At some point down the line, if I need to hand the site off to a staffer, WordPress usually makes for an easy transition there. A lot of people know it and it’s relatively simple to learn.

With both sites now operating on WordPress with custom Elementor, this is where my real work comes in:

• WHAT NEXT: Work with Smile Together and Vet Together to develop a list of keyword search phrases that are relevant to both industries (i.e. “dental conferences”, “dental conferences in Nebraska”, “Hosted Veterinary Conferences”, etc. … key phrases beyond just “Smile Together” and “Vet Together”)

• WHAT NEXT: Generate web page copy, graphics and video based around those search terms. Place on websites and in Social Media platforms

• WHAT NEXT: I’ve invested thousands of dollars into SEO tools so that you don’t have to. I’ll install an instance of “AIOSEO Pro” behind the site where I use it to ensure all of the “nerdy” things get done that make the site get indexed properly with Google. Things like meta tags, image tags, schema markups, sitemaps, etc. 

• WHAT NEXT: You can’t measure what you don’t track, so after that, I’ll place the sites into my instance of Google Search Console, which is essentially the analytics dashboard I use to make sure my work gets ranked in Search. I’m in there every day watching things and submitting “new crawl requests” to Google when I put new content online.